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Butcher shop advertisement for explosive sales. Meat Commercials: Key Strategies for Creating an Effective Commercial Fresh Meat Ad Sample

The butcher shop itself will not interest customers. Even with low competition in the local market, efforts must be made to attract buyers.

In this article, we will look at what methods of promoting a butcher shop are effective. Here you will find practical advice on the promotion of a meat store and photo examples.

Butcher shop: advertising that increases profits

The development of an advertising campaign should be approached with an understanding of the specifics of the business and the target audience. The buyers of a store or meat shop are mostly residents of nearby houses. They will not go to another area to buy groceries, but will look for a store with reasonable prices that is located nearby.

How to Attract Customers to a Butcher Shop: Outdoor Advertising Tools

Outdoor advertising- your first and most effective assistant. Even before the store opens, you need to establish a noticeable and understandable signboard. One look at the store should be clear about its specialization. It is desirable that the sign is illuminated at night. This will ensure the flow of customers in winter time- the highest season for the meat business.

Standers, banners, billboards attract the attention of passers-by. Information about promotions and discounts will make you think about buying meat. It is better to install the pavement sign on the passable part of the sidewalk, not far from the bench. It is desirable that it has an arrow-pointer and a short advertising phrase.

For billboards and streamers, choose the nearest place with a large flow of people: busy intersections and bus stops public transport. Be sure to include the address or directions on the image.

Promotion of a butcher shop: printed matter

The right way to talk about a butcher shop is to print leaflets or flyers. They should contain information about the location of the outlet, assortment, price level, discounts and special offers.

How to send a flyer to a potential buyer? There are several effective ways.

Hire a person to distribute flyers on the street. To do this, it is better to choose a time when people return from work. It is at this point, when they are walking home and contemplating what to cook for dinner, that the idea of buying meat will be tempting.

unsticking announcements at the entrances- an old but proven way. There is little chance that it will be removed immediately. Residents of the house will notice that a new store has opened in the neighborhood.

Leaflets in mailboxes most often thrown away. To draw attention to the text and interest the buyer, print a bright inscription and promise a discount to the bearer of the leaflet.

Why advertising a butcher shop in the media does not help

To run an ad on TV, place an ad in a newspaper, or create a website that occupies top positions, you need a large investment. It is unlikely that they will pay off. Don't waste money on expensive but ineffective advertising.

Search the Internet for city forums where people recommend good stores to each other. This will help attract new customers.

How to attract customers to a butcher shop and increase attendance

Modern man is surrounded by a lot of advertising. How to stand out among the flow of information and interest a potential buyer? Advertise not a store, but something useful that your client will receive:

The quality of meat products. This is a must for every meat shop. People quickly lose confidence if they come across stale food. This ad needs to be respected.
Stock. Lowering the price of any type of meat will attract attention and help sell a product that will soon lose its freshness.
Regular discounts. As the experience of large retail chains shows, happy hour discounts for pensioners and the disabled attract the target audience and increase brand loyalty. The time limit for discounts provides customers in the morning hours when store traffic is low.
Special offers on holidays. A small discount on a second purchase, a gift bag of spices and other bonuses will remain in the memory of customers and improve your image. The first special offer should be timed to coincide with the opening. This will be a good advertisement and will help you quickly develop a base of regular customers.

Advertising a butcher shop with minimal cost

You can promote any butcher shop, even one that has no customers. The main question is how much you have to spend and whether these investments will pay off. Want to get by with minimal investment? Make your store better.

Clean room, friendly sellers, competent display of goods, low prices, convenient location of the store - this is enough to start the mechanisms "word of mouth". The main thing is to attract at least a few sociable customers, and they will tell their neighbors, friends and acquaintances about your store.

If you have not yet opened a business, consider another option to gain a loyal customer base - buy a butcher shop that has already been open for a certain time. Choose a ready-made business that is popular with locals. So you get everything you need to work and start earning income on the first day after the purchase.

Find out what butchers and shops are sold in your city:

Demand for meat products remains consistently high. This is understood by most entrepreneurs who are actively seeking to enter this business by opening their own outlet or a whole network. However, despite the win-win concept, in this business you may encounter many difficulties, such as high competition, the need to sell goods in the shortest possible time, etc. That is why it is necessary to know how to advertise a butcher shop so that it brings a solid and stable profit. This article is designed to help entrepreneurs choose the most correct and profitable promotion methods and immediately eliminate ineffective advertising methods.

Point decoration

Facade

showcase

pillars

Install pavement signs in front of your store - they perfectly play the role of signs. Moreover, it is not necessary to order pavement signs already with ready-made printed posters. You can put special prices on them or attach sheets describing attractive offers.

Advertising in elevators

Advertising in elevators is a pretty effective way to promote a butcher shop. However, remember that it is simply not practical to place such advertising throughout the city. In other words, you should only focus on the nearby area. You should also make sure that your poster stands out from similar ads.

Internet advertising

Website

Not every butcher shop should have its own website. So, if you open a small point in a specific area, such advertising simply will not make sense. However, if you supply meat to restaurants or to your home, these services can be actively promoted on the Internet, and you should start with your own website. It is through him that it will be possible to place an order and, of course, he will allow each client to carefully study all the information he needs.

If you decide to create a website on their own Be sure to read our articles:

Here we have laid out our experience and opinions on the use of various tools that you will simply need in your work. This will allow you to reduce the time to select the necessary resources to create it and get profit from the site as quickly as possible.

Ads on ad sites

If you work not only in the store itself, but also provide additional services, for example, sell a special barbecue marinade with delivery, supply meat products to catering points, place such ads on free city resources. Such advertising is free, but very effective.

Printable advertisement

Leaflets

Posting and distributing flyers is perhaps the main way to promote a butcher shop. You can distribute them in mailboxes, peck at the entrances, hand them out in the hands near the store. This method is budgetary, but much more effective than, for example, sending out booklets or one-time newspapers.

business cards

Despite the fact that not in every store or butcher's shop the client receives business cards, it is still worth printing a batch and handing them to visitors at the first purchase. This is especially true if you also carry out targeted delivery of your products.

Other

Discount cards

Discount cards significantly increase customer loyalty. Having special discounts for regular customers motivates people to visit your particular store to buy meat products, even if they regularly visit the supermarket to buy other products.

Carrying out price promotions

Arrange weekly interesting promotions that will benefit both you and your customers. So you will ensure stable sales of perishable products and increase profits.

What Ads Don't Work for Butcher Shops

Advertising on TV. Broadcasting videos and a ticker is simply useless for this kind of outlets, even if you advertise yourself on local TV channels. Moreover, it will cause almost irreparable damage to your budget.
Radio advertising. Such advertising is slightly more effective than promotion on television, but it is also inappropriate for butcher shops and even entire chains. Better focus on cheaper, but effective ways.
Billboards. Billboards are good for just about every type of business, but not for this one. In order for them to bring any significant benefit, you will have to order billboards throughout the city, and each of them will cost you from 10-20 thousand. This is impractical even for large companies and chains, and catastrophic for small butcher shops.

Examples of slogans for butcher shops

Meat products of excellent quality!
The choice of your nature.
Nothing replaces meat!
Tasty is useful.
Life becomes tastier.
Natural choice.
Desire to please everyone!
Thick slice and mouth rejoices!
Certified quality.
Healthy taste of life!

Having made a decision open a butcher shop business plan you need to give the main place, because it is on the correctness of the calculations performed and taking into account all the details that the success of the entire event and the level of profit will depend. The direction is very relevant and promising, with the right organization and implementation of the idea, the project can turn into a serious business that brings good passive income.

Food trade is always profitable, because, despite the crisis and various shocks, people buy them all the time. This statement is especially true for the main items - bread, meat, dairy products, fish, cheese, vegetables, fruits, etc.

Today, large retail chains and supermarkets have to a certain extent pushed the butcher shop as a business, because there you can buy any packaged products, fresh and beautiful. But despite this, many still prefer to buy meat in small specialized outlets where you can be sure of the freshness and the absence of chemicals in the product, choose any piece, ask the seller to cut it in half or give this particular cut, etc.

You can open a butcher shop with relatively small investment. An amount of 200,000-300,000 rubles is enough to open one point, which will bring about 100,000 profits per month. Experienced businessmen advise, if possible, to open several points at once: it will take not much more time and effort to control and maintain four shops than one, and profits will grow four times, respectively.

Registration and room selection

The choice of premises for the store and registration should be carried out in parallel. After all, in the process of registration, you will have to issue permits for the place of trade, and profitability and prospects largely depend on the place itself. The premises for opening a butcher shop should not be large - the cost of renting considerable space will increase the costs in the business plan, but will not attract more customers than the point can potentially.

enough for a shop area in 10 square meters to fill the showcases with meat products and ensure the comfort of customers. If it becomes possible to profitably rent a larger space, and it is difficult to fill it, you can think about selling related products - by-products, dairy products, bread, etc. They can be charged a slightly higher markup and offset declining revenues from the mainstream during periods of seasonal downturns in the meat trade.

Indoors you will need make repairs using hygienic and easy to clean materials. The interior should be simple and concise, because we are talking about opening a business selling quality meat products, and not about the elite, where the decor should be attractive and not cheap.

To conclude a lease agreement and prepare for opening a business, you need it register. You can choose one of two options - opening an IP or registering an LLC. The first option is simpler, faster and cheaper, the second gives more options and is suitable for those who plan to seriously expand and create a network in the future.

Registration stage permits includes obtaining the conclusion of the fire service, sanitary and epidemiological service. All employees must have medical books. In the process of meat trade, it will be necessary to regularly obtain a sanitary certificate for the production of semi-finished products. You will also have to communicate with the veterinary service. In order for everything to be in order, it is necessary to require certificates from all suppliers to confirm the health of animals.

Equipment selection and personnel selection

Equipment costs must be included in the butcher shop business plan with calculations. For the normal operation of the store, special devices and appliances, showcases, as well as a set of furniture and utensils for the comfortable work of sellers will be needed.

What you need to buy for the store:

Freezers and refrigerators for product storage
Refrigerated showcase for laying out meat and semi-finished products
Scales for production and trade scales
Set of axes, chopper deck for butchering carcasses
Electric minced meat grinder
Cash register
Containers, packaging, knives, price tags, trays
Boiler for heating water
Everything you need for a bathroom
Additional equipment if it is planned to produce other types of semi-finished products

Recruitment for business, it has its own characteristics - for a small point, a specialist is enough for cutting, a seller (or two working in shifts) and a cleaner (or the seller can do this work for an additional fee). Accounting can be maintained by an out-of-state specialist.

You need to choose a seller very carefully. After all, the level of sales will directly depend on how correctly and beautifully he will lay out the goods in the window, how friendly he will be with customers and will be able to understand and satisfy their claims. It is very important that the cutting of carcasses is done by a professional who knows all the nuances and subtleties.

An incorrectly chopped carcass can produce up to 15 kilograms of "marriage" - these are pieces of meat that have a non-marketable appearance or an incorrect ratio of bone tissue and pulp. Such a product will not “leave” for free, but the price will be significantly reduced and, in general, this can significantly reduce income. The chopper can also make semi-finished products.

If you have not yet been able to find a good butcher, it is easier to negotiate with the supplier about the delivery of already cut meat, and hire a cook for semi-finished products. All employees will need to purchase uniforms.

Supplier selection and advertising

Purchasing meat is one of the most important points in a business plan. You can do everything right and open a business, but if the meat is of poor quality, tasteless or stale, customers are unlikely to enter the store more than once. When purchasing, you need to check the presence of a veterinary certificate, a stamp on the carcasses.

For a small store, it is enough to agree on small parties deliveries 1-2 times a week. It is not worth buying large batches, since chilled meat is stored for no more than 3 days, then it loses its presentation. It is better to first buy in small batches, and then, as you analyze demand and sales, adjust purchases.

The range should include:

Direct meat - beef, pork, lamb
Semi-finished products - minced meat, barbecue, soup sets, chops
Offal - heart, liver
Exotic products - ostrich meat, horse meat (small batches)
Dietary meat - turkey, rabbit meat

At first, 20-30 positions are enough, then they can be adjusted. A butcher shop is a great business idea for beginners, as organizing everything is quite simple. Advertising includes a bright sign, installation of billboards and banners, advertisements in local free media, distribution of leaflets in person on the streets and in mailboxes. Other advertising channels are not effective, as this is a local store that needs to be notified to residents of nearby houses.

Calculation of expenses and profits

The meat business is quite profitable, it’s not for nothing that you can often find ads on the Internet like “buy a shop”. In this case, you do not have to do anything on your own and organize, but you can immediately get a ready-to-work outlet. As for savings, this option is simpler, but also more costly.

Initial investment:

Equipment - 200000
Renovation of the premises - 50000

Monthly costs:

Employee salary - 50000
Purchasing meat - 50,000
Current expenses - 10000
Point rent - 20000

The initial investment will be about 205,000 and depends on what equipment is purchased. Monthly expenses are 130,000, profits can reach 200,000 or more, giving a good net income. The business pays off pretty quickly.

Meat and creativity are seemingly incompatible things. But this is far from true. This collection contains business ideas, marketing moves and trends for meat producers, owners butcher shops and restaurants.

Meatballs are meatballs that appeared a few years ago around the same time as smoothies and craft beer. Because meatballs can be easily baked in the oven, cooked with them in soup or grilled, the products are loved by students, young families and anyone who does not have enough time to prepare culinary masterpieces. Vizhu design studio from Russia showed how to position such products. This is a stylish and youthful design and the association of meatballs with baseball balls.

Two chefs from Nashville, Tennessee, USA decided to create the first premium online meat store. Customers can purchase premium cuts of beef, pork, lamb and chicken delivered to their homes, sourced from proven farms where pastures are free of hormones and antibiotics. Thus, James Parker and Chris Carter decided to help people who want to buy meat. best quality, but they want to look for it for a long time on store shelves.

In the US, butcher shops are becoming popular, positioning themselves as "craft" and "craft". Recently, the first such craft butcher shop opened in Louisville, Kentucky. The shopper is offered everything from regular cuts of meat to homemade snacks, sandwiches and wood-fired pizzas. The store prides itself on selling exclusively farm-grown meat, grown, as they say, with humane farming methods. Humane conditions are generally understood to mean the maintenance of animal health, appropriate condition of premises and equipment, and humane methods of slaughter in which animals do not experience suffering.

To enhance the natural taste of beef for steaks, many restaurateurs practice meat aging. As a result of this process, which can last two or three weeks, and sometimes several months, the muscle tissue softens, moisture evaporates, the flavor increases, and the meat turns out to be more juicy. Dry Ager is a refrigerator for dry aging of meat German made, which is suitable for restaurants and cafes, as well as for home use. The air in the refrigerator is sterilized so that the taste and quality of the meat are not compromised, and thanks to the thermometer, drying occurs exactly at the set temperature. The cabinet is available in two sizes - with a capacity for 10 and 100 kg of meat.

The Piller's Fine Food company decided to turn ordinary sausages into interesting snacks. Salami Chips and Whips are pieces of salami in the form of sausage sticks or cut into thin slices like chips. The product is made in such a way that it does not need to be refrigerated. In addition, sausage snacks do not contain monosodium glutamate, lactose and other allergens.

The EXTREM meat pack, designed by Spanish design studio Lavernia & Cienfuegos, is designed to give an extra dimension to Iberian ham, better known as ham. To create a sense of luxury, an elegant black stock has been created that resembles a small tray with a lid. A piece of jamon is placed in this case. This creation is crowned with a pen in the form of a small golden pig, by which you can guess the contents.

The food industry has noticed that more and more modern people looking for ways to buy already finished products containing protein. It is fashionable to call this category of goods protein in the style of to go, that is, “with you”. Snack Bacon Cup is one example of a similar product, which is a cup of thinly sliced bacon or bacon chips. It is no coincidence that the product is sold in transparent lids: in stores it is displayed on trays so that customers can see the contents and salivate.

Probably, you have already heard about such a topic as men's bouquets. You know, when men are given beautifully designed sets of beer, dried fish, chips and sausages? So, the guys from Say It With Beef went further. They have learned to create flower arrangements from dried beef. It turned out to be the perfect gift - all kinds of sausages in the form of roses and other flowers that can be presented in a beer mug or in a glass. An alternative is to use a meat bouquet to decorate and sell for double the price at the butcher shop.

The Parisian butcher shop L "ami Txulette has developed a vending machine for selling French meat delicacies. Inside you can find a whole range of gourmet dishes, including duck confit, beef carpaccio and Basque pate. All products are vacuum-packed to preserve freshness and aroma. The device is located in eastern part of Paris on the Rue de Charon and is open 24 hours a day, if someone suddenly wants to satisfy their exquisite desires in the middle of the night.

The Football Summer Sausage - This sausage is in the form of an American football football. Inside the package lies a fragrant slow-smoked pork and beef sausage. To give the sausage realism and resemblance to a real ball, the creators decided to decorate the packaging with laces.

Auckland-based Devonport Chocolates now makes chocolate that is 50% beef. Yes, attempts to combine meat with chocolate have already been made by many, but no one has yet thought of mixing them in such a proportion. The meat is ground to the consistency of butter, and as a result, sweetness comes out, resembling Turkish delight in structure. They say that chocolate completely interrupts the smell of beef and, as a result, a very interesting, tasty and protein-rich product comes out.

Loki is a smart WiFi meat thermometer. Whether you're cooking a turkey in the oven, steaks on the grill, or breastbone in the smoker, Loki keeps you in the loop of the cooking process. The device monitors the temperature and reports the readiness of the meat directly to the smartphone through the associated application for IOS or Android. Thanks to the device, the chef can now not be afraid to go away for a short time on his own business, leaving the meat on the grill. The project was successfully funded on the Kikstarter crowdfunding platform. Entrepreneurs collected more than 56 thousand dollars for the production and promotion of their business.

An interesting way to deal with the food crisis came up with former Harvard students from Six Foods. Young specialists realized that if you dry the crickets and grind them into powder, then it will taste very good. After culinary experiments, the team created unique chips from the "meat" of insects. These are crickets ground with dark beans, pinto beans and rice flour. Chips come in three flavors: barbecue, cheese and sea salt. One serving of chips contains 140 calories, 7 g of protein and 6 g of fat, which means that they are lower in calories than potato chips.

Dutch designer Ineke Hans created the series cutting boards called CHOPS, which will surely appeal to the owners of butcher shops. Boards are shaped like steaks, bones and chicken legs, and the marble coating is made in the colors of the sausage in the section. The author presented her work in a rather original way, hanging more than 100 cutting boards above the ceiling of the pavilion in Soestdijk Park.

Approximate data:

Monthly income - 1,500,000 rubles.
Net profit - 85,850 rubles.
Initial costs - 869,800 rubles.
Payback - from 11 months.

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will draw up a detailed business plan for a meat shop with cost and income calculations.

Service description

In this business plan, the concept of a small butcher shop is considered, which will sell fresh and chilled meat, semi-finished products, packaged portions, and various sets of offal. The possibility of working with orders of goods with subsequent home delivery will also be highlighted. We will start with an analysis of the meat market and possible competitors.

Market analysis

The butcher shop is perfect for business start-ups. There are several reasons here:

easy and smooth entry into the business and exit from it in case of failure;
you can get by with a small investment;
meat is an everyday commodity, so it will be somewhat easier to regulate your sales and sell products;
lack of strict requirements (no need to obtain a license, certificates are issued by product suppliers);
the ability to change the assortment depending on consumer demand.

Of course, before talking about the benefits, you need to understand whether such an enterprise is profitable, will it bring income? Everything will depend, first of all, on the entrepreneur himself. Almost any business can be successful if managed properly.

Meat is a commodity of daily demand. People constantly consume this product, and, therefore, need it. Even in a difficult crisis situation, few refuse meat.

Due to recent events The crisis does not affect butcher shops as sharply as other segments. A plus is the imposition of sanctions on certain types of products, including meat. This prompted domestic producers to increase the scale of production. And the buyers themselves today prefer to buy meat and semi-finished products of Russian production.

Looking at the chart below, you can replace a few very important trends:

If we consider the most popular types of meat separately, then we can also talk about positive dynamics. Here are the results to date for the period from 2013 to 2015:

If you look at the diagram below, you can see that these 3 types of meat today account for more than 95% of meat consumption in Russia. The first place is occupied by poultry meat (40.1%), the second is pork (32%), and the third is beef (25.7%). Much of the lower demand for beef is due to the higher cost.

It should be noted that in the segment of this market, it is necessary to set the price based on consumer demand. People are willing to pay well for quality products, but are not willing to pay dearly. Do not set a high markup. Its average level in the meat business is 30%. Anything above that can scare the customer away and force them to look elsewhere.

Before opening your own store, it is also very important to study the market structure of a particular city. The situation is different in different federal districts. For example, with regard to the production of sausages, more than 50% falls on the Central and North-Western districts. The lowest indicator in the North Caucasian federal district, it accounts for less than 1%. This may indicate the following facts:

Demand is higher in regions where high level production.
The cost is higher where own production practically none, because the products have to be brought from other regions.

It's no secret that people in the Caucasus prefer shish kebabs and lamb. Of course, the consumption of sausage there is small, so selling it in large quantities will not bring success to the entrepreneur.

So you need to consider each type of product in order to decide what to sell in your store especially actively, and what to move to the background.

Here you can make adjustments in the course of developing your own store. Often, consumers themselves tell the entrepreneur what to add and what is better to remove from the counter.

We will sell the following types of products in our store:

chilled poultry, pork, beef (you can add something else depending on the region, maybe it will be lamb, horse meat, rabbit or something else, no less exotic);
various sets of by-products;
packaged portioned pieces;
various semi-finished products (it can be cutlets, dumplings, shish kebab, minced meat and much more).

Having dealt with the assortment, you can think about competitors. You can do this in parallel with the definition of products sold in the store. You can work with competitors based on the following strategies:

perceiving them as competitors;
regarding them as partners.

The last option allows you to strengthen the positions of both sellers. Firstly, the volume of consumer demand is very large, it will still not be possible to cover it alone. Secondly, each of the sellers may have their own strengths and weak sides. So, they can willingly buy meat from one, and minced meat from another. It was this strategy that Alexander Kerimov (owner of a chain of meat shops, working on the Russian market for more than 5 years), opening his own butcher shop.

If we talk about the preferences of buyers, then most often they visit super- and hypermarkets to buy meat. They account for 40% and 26%, respectively. Food markets are preferred by 1/5 of the country's population. The share of manufacturing stores accounts for about 13%. To many, this may seem like a small deal. But a small shop cannot provide even a tenth of a percent of the demand for meat in the city. Therefore, they have plenty of opportunities.

When choosing a room, you need to take into account the location of other outlets specializing in meat. You do not need to locate your store near super- and hypermarkets. It is better if it is a district outlet, which local residents can later trust. Thus, loyalty to the products of a particular store will be additionally developed, which will positively affect the profit of the organization.

Compose portrait of a potential buyer in this case, it is not necessary, because all segments of the population (including the class with incomes above the average), people different ages and sexes.

SWOT analysis

Of particular importance are external and internal factors that affect or can affect business performance.

External factors are factors that cannot be influenced. For the butcher shop they are as follows:

Opportunities

Revision of pricing policy during the operation of the store.
Fast customer service, especially in the evening, will ensure an excellent flow of customers to the store.
The high range will be competitive advantage. This is due to the lack of competitors in this market segment.
The ability to switch to a 24-hour work format, in the absence of convenience stores nearby.

Threats

Dumping center from the side of large stores. Of particular danger are federal discounters like Pyaterochka, Magnit, and Diski.
More scarce assortment unlike large stores.

Internal factors are those that can be influenced by the entrepreneur, if necessary. If we talk about a butcher shop, then internal factors include:

Strengths

The average level of competition for stores of the same format.
High car and pedestrian traffic.
Excellent shop visibility.
Being close to shops and institutions with related offers (grocery store, for example).
High population density in a given area.
High level of well-being of the population in a particular part of the city.

Weak sides

High competition from urban super- and hypermarkets.
Lack of parking, convenient access roads.
Low traffic in the daytime, the absence of significant buildings nearby that could provide an additional flow of customers.
Shop unknown.
Lack of work experience.

Opportunity Assessment

Assessing the capabilities of the store, you need to understand that this is a seasonal product. The lowest level of demand is observed in the hot season. Is it possible to fight this? Yes, you can. This should be done in two ways:

Look for wholesalers who would buy products in the store. It can be restaurants, small summer cafes and verandas.
Change range. In the hot season, people prefer to relax in nature, fry shish kebabs. Consequently, for the preparation of preparations for shish kebab, its pickling, it is necessary to shift the main level of demand. At the same time, sales in other categories of goods will be significantly lower, and the overall level of revenue will be almost at the same level.

As for suppliers, it is better to work either with large factories or with those farmers who can provide a veterinary certificate for the products sold. At the same time, in our case, the butcher working in the store will be engaged in cutting, he will chop the meat, sort it into portions. It is very important to find an experienced worker who knows how to cut the carcass so as to sell the resulting pieces for the highest price. Much will depend on the work of this employee.

The seller will sell the products. There will be two in total. They will work in shifts - 2 through two. The store will be open seven days a week according to the following schedule:

Total: 84 hours per week, 360 hours per month.

The butcher will work according to his schedule. He will arrive at the store at 8:00, and leave at 14:00. Total: 42 hours a week.

You will also need a driver-loader to bring products from suppliers and unload them. He will do this in the morning, and leave work as it is completed. You can also consider another option, when the supplier himself will supply the goods, and the butcher will unload them.

Bookkeeping will be carried out by a third-party organization (outsourcing), cleaning in the store will be carried out by a cleaner working part-time. Sunday will be her day off, when the cleaning of the premises will be done by the rest of the staff (butcher in his premises, sellers in his territory).

If subsequently the store will also sell meat in bulk, then the driver will also be involved in its delivery.

Organizational and legal aspects

Organizational and legal form or. When registering, you will need to indicate the activity codes for OKVED. For this store it will be:

52.22 - Retail sale of meat, poultry meat, products and canned meat and poultry meat;
52.22.1 - Retail sale of meat and poultry meat, including by-products;
52.22.2 - Retail sale of meat and poultry products.

If in the future it is planned to expand the range, then it is better to think about including the sale of these products in the list of activity codes in advance.

2. Retail trade in accordance with the Tax Code of the Russian Federation makes it possible to use preferential taxation systems. In this case, the entrepreneur can choose:

"Income" 6%;
"Income minus expenses" 6-15% (the rate is determined depending on the region);
UTII;
shape.

To work, you will need a certificate from the veterinary services, which is issued by Rospotrebnadzor. To compile it, an act of inspection of the veterinary shop will be preliminarily made.
All employees, including the driver, must have a health book. Employees must pass the necessary examinations on time.
Permit for retail trade, which is issued by the veterinary service (doctor) after examination of the carcasses. To avoid such a need, it is better to look for suppliers with a ready-made veterinary certificate and certificate.
Be sure to have a book of complaints and suggestions in the store. You should arrange a consumer corner by placing in it the texts of various documents that must be in the store by law.
Fire department permit.
Permits for the store itself from the veterinary service.
It is worth familiarizing yourself with the document “Requirements for Meat Industry Enterprises”.
If you accept payments from buyers bank cards, then you need .
You can keep accounting in.

Marketing Plan

It is very important to properly promote your own store. To do this, it makes sense to use the following types of advertising:

Local advertising in the form of posting leaflets at the entrances, in elevators.
Placement in local newspapers.
The store must have a sign. Nearby you need to place the appropriate signs, pillars, stretch marks over the road.
You can use advertising on the Internet, but it is not advisable to spend a large amount of money on this.
Communication with clients on thematic forums. This method of advertising is especially relevant when looking for wholesale buyers.

And yet, word of mouth will be the main tool. This requires that the buyer likes the product, atmosphere and service in the store. Getting referrals from your customers is not easy. But to do this is real, you just need to treat your own business with trepidation.

Calculation of projected income

Every day a small store is able to sell about 250 kilograms of various meats, bones, and bacon. The approximate revenue in this case is 50,000 rubles. At the same time, the cost of production is about 38,500 rubles (the mark-up, as mentioned above, is about 30%).

Monthly revenue will be 1,500,000 rubles, and the cost of production - 1,154,000 rubles.

Production plan

To organize your own store, you need a room. Many people think that for the "face" of the outlet, it must be large. In fact, everything is not so at all. It is important that the store is neat and tidy, and size does not really matter. Inside you will have to place:

trading area;
area for the preparation of semi-finished products and cutting products;
area for carcass cutting and deboning.

For the first time, the last two rooms can be combined, especially since the butcher will deal with both.

It is very important that the place has high traffic. The presence of serious competitors nearby is undesirable.

It is better to look for a premise where repairs have already been made in order to minimize the cost of decorating the store.

One of the major cost items will be the purchase of equipment. It is not necessary to buy everything at once, you can rent or buy used. As you make a profit, you can buy more necessary equipment. So, for work you will need:

cooling chamber;
refrigerated showcase;
freezer;
trays;
scales (conventional and industrial);
block;
ax (1-2);
a set of knives;
equipment for packing;
thermometers;
meat grinder.

For the first time, you need to buy and expendable materials(price tags, bowls for finished products, packaging).

The inventory will be small, as the products spoil rather quickly.

Regarding wages (including tax and insurance premiums):

seller - 29,000 rubles;
butcher - 32,000 rubles;
loader driver - 31,000 rubles;
cleaner - 15,000 rubles.

organizational plan

You can do without a car and order delivery, but it is better to have your own car, as practice shows.

Financial plan

Profit before tax: 1,500,000 - 1,399,000 = 101,000 rubles.
Tax (we will calculate the simplified tax system for the difference between income and expenses): 101,000 * 0.15 \u003d 15,150 rubles.
Net profit: 101,000 - 15,150 \u003d 85,850 rubles.
Profitability: 85,850/1,500,000*100% = 5.72%.
Payback: 869,800 / 85,850 = 10.13. Therefore, the business will pay off in at least 11 months.

Risks

One of the most significant risks is seasonality. About how to deal with it, it was said above.

Another serious risk is excessive savings. In no case should you save on either products or equipment. Let it be already used, but quality equipment than cheap and bad. The success of the store and the duration of storage of goods depend on the storage conditions.

We must not forget that products can deteriorate. Therefore, it is very important to calculate the approximate daily revenue and compare the demand for goods for each item in order to adjust your purchases and not accumulate excess products.

Be sure to establish and work with suppliers. Interruptions can result in serious downtime and losses for the store.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thanks for attention!