Cheburek design. Cheburechnaya as a business

Beginners in this area are wondering what a cheburek is like a business, how to draw up a business plan and whether it is worth doing it. Definitely, this is an activity that does not require special knowledge and large investments. But it can also be the starting point in building a full-fledged restaurant or fast food chain. Do not forget that you can always sell related products, which will significantly affect your profits.

Enterprises of this type are quite common, their main essence is the sale of fried chebureks. It should be noted that this is an area where the product is sold hot. If you decide to cook and then sell, the product will lose its taste. And visitors basically pay for the fresh and unique taste of fried chebureks. This cheburechnaya business plan superficially shows the essence of this activity.

The target audience:

• office workers;
• students;
• passers-by.

Products that can be sold:

• pasties;
• hot dogs;
• donuts;
• puffs;
• Coffee and tea;
• milkshakes.

Instructions on how to open and what is needed for this

First you need to decide on the size of the institution. The number of employees required and the set of equipment for cooking and frying will depend on this. Do not forget to take feedback from customers, this will help you develop and accumulate a base of regular guests.

Stages of preparation for opening:

1. Market and competitor analysis.
2. Search for a suitable room in a passable place.
3. IP registration.
4. Obtaining permits.
5. Hiring employees.
6. Purchase of equipment.
7. Purchasing ingredients and products for sale.

Places near which it is better to open:

• offices;
• universities;
• stations;
• bazaars.

Stage 1 - registration and preparation of documents

The availability of permits depends on the scale of your institution.

A set of minimum required documents:

• IP registration certificate;
• product quality certificate;
• SES certificate;
• fire service certificate.

Stage 2 - finding a room

The room depends on the format of the institution. It can be a stall or a cafe. If you are planning to open a cafe, be prepared to get a license to sell alcohol, as in most cases, the demand for it will be huge. If you are opening a small kiosk, be sure to set up tall tables without chairs near it. It will be convenient for your client to consume hot pasties and tea at the table.

Stage 3 - purchase and installation of the necessary equipment

In this business plan, we will take into account the usual cheburek, opened at a kiosk, in a passing place. Of course, if you plan to open a mini cafe in this direction, the list will increase several times.

Necessary equipment:

• kitchen oven for frying (from 45,000 rubles);
• microwave oven (from 5,000 rubles);
• coffee machine (from 10,000 rubles);
• electric kettle (from 3,000 rubles);
• modeling table (from 5,000 rubles);
• refrigerator (from 10,000 rubles).

Stage 4 - recruitment

For the type of cheburechnaya that we are considering, a minimum number of employees will be sufficient. The main rule is to give the chef the opportunity to do only cooking, and hire a separate person for mutual settlements with customers. Cleaning should be daily, and complete disinfection preferably weekly.

Required:

• seller (30,000 rubles);
• cook (35,000 rubles);
• cleaner (15,000 rubles).

Stage 5 - promotion and advertising

The main advertisement of this type of establishment is delicious chebureks. Your customers will be mostly the same people, unless you are located near the train station. And all that is required of you is to attract people with delicious products.

Ways to increase the flow of customers:

• stock;
• distribution of leaflets.

Financial plan

These miscalculations are relevant for a small stall located in a passable place.

• employees (80,000 rubles);
• equipment (78,000 rubles).

Total: 158,000 rubles.

Possible risks

All risks depend on the quality of the products sold. When ensuring sanitary standards of cleanliness, a high level of service and high taste qualities of chebureks, the risks are minimal.

• customer complaints;
• low permeability.

Video "Cheburechnaya"

This video shows the mechanism of the cheburek, types of chebureks and their history.

In our country, the business associated with food production has always been popular.

As soon as the state officially allowed to engage in entrepreneurship, hundreds of thousands of outlets immediately arose in which products were sold.

But many quickly realized that simply reselling is not so profitable. Where is the best place to produce something? Many began to wonder how to open a cheburek. Why chebureks?

The thing is that they almost always remain in steady demand. This is especially true in winter, when people are not averse to having something hot to eat right on the street. If you properly organize the business for the production of pasties, providing customers with fresh and high-quality products, then in the first year you will be able to fully recoup all your costs.

Semi-finished products or independent production?

First, let's decide what exactly you are going to do. Let's make a reservation right away that all of the following will affect only those entrepreneurs who plan to produce their products.

It is highly discouraged when opening catering establishments to count on the purchase of semi-finished products for their subsequent preparation and sale. Nothing good will come of you. In this case, your cheburek as a business will cost absolutely nothing.

To create sustainable demand and a large customer base, it is essential to interest the end consumer in the quality of their products. And to do this using pasties from a nearby store will not work. There is only one way of more or less profitable use of semi-finished products: cheburek on wheels, which can be adjusted to places where hungry fellow citizens gather (institutions, factories).

Cheap varieties are characterized by the fact that, having tried them once, a normal buyer will not return to you. Expensive varieties are relatively good (and even then not always), but their cost is such that they will either have to raise prices incredibly, which will also not please the potential consumer, or work at a loss.

Before opening a cheburek, it is better to conduct at least the simplest marketing research in advance. Thus, you will definitely know whether it is worth opening your own business, whether you can count on steady demand.

Questions about raw materials: ready minced meat or meat?

Everything is not so clear here. If in the city where you live, the development of the food industry is weak, then you will definitely have to deal with the production of minced meat yourself. And if there are many such enterprises? Find contacts of the most successful of them.

Contact their representatives, find out the cost of minced meat for bulk purchases. The fact is that if you plan to first organize a small production of pasties, then the best option would be to buy ready-made minced meat. After all, it is his supplier who will be responsible for all issues related to obtaining veterinary certificates for meat. Large manufacturers have long established buying channels, so all this costs them inexpensively.

Since opening a cheburek can be difficult precisely because of problems with raw materials, work through these issues in advance!

flour requirements

If you want to be successful in the field of production and sale of chebureks, you should be aware of the basic requirements for raw materials for their production. So, the dough is used only made using yeast-free technology, and the percentage of moisture content in it should not exceed 40%.

In order to make high-quality dough, the flour for its preparation must also be of the highest grade, exclusively from durum wheat. This is very important not only for the taste of the product, but also for the proper operation of specialized equipment.

meat requirements

As mentioned above, the meat must pass a strict selection by experienced specialists, it is not worth saving on it. In minced meat for chebureks, pieces of veins longer than 15 mm should not be found.

In addition, only beef and pork are allowed for the production of cheburek minced meat. Other types of meat are not allowed. Please note that the pastry shop (as a food production business) will be subject to frequent inspections. Chemistry is not recommended.

Beef intended for the production of chebureks must be at least second grade. Meat is allowed only trimmed. Pork is used only of the first grade, and in no case should it be fatty. You can take only low-fat or bold.

Using additional components

For minced meat, the use of semolina is acceptable. You can also add soy protein to it, but you should not get carried away with it: because of the addition of this component, the taste of the finished product suffers.

Eggs are used in the table category, and egg melange is allowed instead. In addition to fresh meat, you can use frozen blocks made from the same beef or pork of the second or first grade.

Of course, raw materials must have all environmental and sanitary certificates of compliance with standards, be absolutely fresh.

Meat that does not meet the requirements for it in terms of its organoleptic qualities is not subject to use!

Required equipment

Consider the necessary equipment for a cheburechnaya. First, you will need a professional cheburechnik. This is a healthy skillet. It costs about 10 thousand rubles, there are no special requirements for it.

Much more important testomes. The quality of the dough, its uniformity and plastic structure depend on it. This equipment costs from 30 thousand rubles. Of course, you will not be able to do without a professional meat grinder. Such cars cost from 10 thousand rubles. In no case do not buy household models that simply cannot physically withstand the required loads!

One of the types of own business is the opening of a catering establishment. It can be either a large enterprise, a cafe or even a restaurant, or a pancake, snack bar, pizzeria or cheburek. What to pay attention to and where to start a business? Let's look at the important points. Do not forget that catering establishments are associated with steady inspections of sanitary services, and in order to open them, you need to obtain permission from numerous government agencies.

In addition, opening your own restaurant and cafe requires a considerable amount of initial capital. It is much easier to stop at a narrow-profile enterprise such as a pancake shop. Consider, for example, how to open a cheburek.

Where to begin?

This is a small establishment with a "narrow" menu. There will be no shortage of customers, because the service is fast, and the goods are always fresh and of high quality. Thus, the cheburek business is promising and profitable, unless, of course, you do everything right and do not save on a chef, a true professional in his field.

At the first stage, two development paths can be considered: an open business and a closed one. The first option provides for the sale of chebureks by "removal to the masses." To do this, you must open a retail outlet in which fresh and hot chebureks are quickly prepared from semi-finished products. You will need an open counter and a trash can. If the trade is profitable, you can consider the purchase of rack tables. The closed type cheburechnaya is more like a mini-dining room or a cafe.

How to open a cheburek without initial investment? The answer is obvious - no way. We need a kitchen equipped according to all safety rules, a cook, a seller, and, of course, food.

Documents for opening a cheburechny

The "cheburechny" business, namely the opening of a point for the sale of this dish, originates in the distant past. The sale of hot chebureks began in the USSR. To this day, this direction of trade in the food industry is not only popular, but also profitable. In this article, we will talk about the profitability of opening a cheburechnaya. How and where to open it, what options exist and how much it will cost.

In the USSR, there was a playful riddle - hot, juicy, crispy with meat? The correct answer is cheburek, everyone knew!

Cheburek (çiğbörek - from Turkish literally "raw pie") - a pie made from unleavened dough with meat filling. The traditional cheburek is stuffed with minced meat (lamb, less often beef) with spices, all wrapped in unleavened flatbread and fried in animal fat at 200°C. In the modern (post-Soviet) recipe, you can use minced beef with pork, and animal fat is replaced by vegetable fat.

Also, as a substitute for meat filling, you can use rice or an egg with onions, cheese, potatoes, mushrooms and cabbage. But, traditionally, the most popular pasties among buyers are pasties with meat.

Why exactly chebureks as a line of business?

Firstly, it should be noted that despite the great competition, there is a great demand for pasties among the population of different age groups. Cheburek is popular both among young people and among the older generation.

Definitely, if you decide to open a food-related business, but are limited in finances, then cheburek is one of the suitable options. Cooking pasties does not require special ingredients and a set of complex professional equipment.

Consider the options for "cheburek" business.

Mobile cart, street vending

This option is one of the easiest, at the same time and less expensive. Suitable for those regions where street trading from mobile points is allowed. What will be needed for this? We buy a trolley (30,000 - 75,000 rubles + additional costs). We cook chebureks at home (according to our own recipe, or according to one found on the Internet or cookbooks). We deliver a trolley with ready-made chebureks to the place of trade (although some, more expensive, models of trolleys require built-in equipment, that is, cooking takes place directly in the trolley itself).

It is desirable that your point is located near some educational institution or university, not far from the metro. From a large stream of people there are many who want to have a bite to eat.

The disadvantage of this approach depends on the region. Each region has its own rules for street vending and in some, street vending of ready meals is severely restricted. Therefore, before buying equipment and planning a business, check with the local administration about the possibility of such trade.

Kiosk selling pasties

A more expensive option (200 - 300 thousand rubles + additional expenses, including rent), involves opening a kiosk.

Advantages: having purchased equipment, pasties will be cooked right at the point of sale, which will have a positive effect on buyers (the smell will be the best marketing method to attract).

In addition to chebureks, kiosks offer a wide range of cooked dishes (samsa, shawarma, tandoor flatbreads, pizza, hamburgers, etc.), as well as various carbonated drinks and juices that are perfect for hot chebureks.

You can also consider the option of a mobile kiosk on wheels. In the case of the possibility of movement, we choose the place in the same way as in the option of trading from the tray. Again, this type of trade may be subject to restrictions set in each region by the local administration.

Small cafe (bistro), diner

Perhaps the most expensive, but at the same time (subject to good administration of all processes related to advertising, customer acquisition and pricing) the most profitable. Advantages: when creating an original design and attracting customers through various promotions, discounts, bonus cards, etc., you can create a very serious business.

Of course, in such cafes dedicated to a particular dish (in this case, cheburek), the main focus is on this product, but the menu should not be monotonous. So where, if not in a cafe to do it? Only in a stationary kitchen can you cook a lot of pasties with a variety of fillings.

Therefore, in a cafe - the assortment should be large, the dishes more varied. Only in this way you will be able to attract more and more new customers. It should be added that in the case of a cafe (bistro), one of the most important components of a successful business is the place.

Choose a place that is more or less easy to get to. In addition, each cafe-bistro should have its own feature, something that will distinguish the establishment from the rest and put it out of competition.

Wholesale production of chebureks for sale

Suitable for workshops producing semi-finished products. Pretty big and expensive business. At the same time, with the right choice of assortment and the right equipment, the profit of this business is the highest. All that is required is to produce pasties with a variety of fillings. And either freeze them or fry them.

In the first case, a semi-finished product with a long shelf life is obtained, in the second, a ready-made dish with a shelf life of 1 day.

All this is supposed to be delivered to catering points for sale or wholesale. Frozen products will be happy to be purchased by culinary specialists, cafes, bistros and other catering outlets capable of frying pasties. Ready-made pasties, for example, can be ordered by catering services or fast food retail outlets. True, the parties will, in this case, be small.

Self-employed business on cheburek

In regions where the experiment on self-employed taxation is in place, cheburek can become the basis for a good home cooking business. For the most part, all culinary bloggers, social media accounts, and other culinary specialists offer consumers a standard set - cakes, pies, bread and other simple homemade pastries.

Chebureks are also artless. But for the right cheburek, a queue will surely line up, and the self-employed will quickly “acquire” regular customers. It's like "khinkali" or "manti". It looks like big dumplings, but try to cook it correctly and authentically. It is not for nothing that khinkali are extremely popular directions in public catering today. Yes, and home delivery of ready-made khinkali and manti is ordered very often. Why is a juicy cheburek worse?!

What will you have to spend when opening a cafe?

In the case of re-equipment of the premises, the most expensive will be: repairs, purchase of equipment, purchase of furniture, dishes, installation of a ventilation system. Then you have to spend on advertising, and staff salaries in the first months of work. An amount in the range of 2 - 2.5 million at the initial stage of equipping the cafe will be sufficient. As for the area of ​​​​the room, it is highly desirable that it should not be less than 50 - 100 m². The areas can be different, but there is a limitation - the ratio of the kitchen to the hall should be 1 to 2. That is, with a hall of 100 "squares", the kitchen should be at least 50.

Personnel: Chef, ordinary kitchen workers, technical process specialist. At the first stage, this is enough. In the future, if you expand and your establishment gains a positive reputation, you can think about a bar with your own bartender.

Organizational and legal form

If you are not going to sell alcohol in your cheburechnaya, then you can choose an individual entrepreneur (individual entrepreneur) as the legal form. But what is a cafe without alcohol? Legislation prohibits the sale of alcoholic beverages in catering facilities unless the business is registered as an LLC.

In other cases, registration of a simple IP is sufficient. As an OKVED code for a trading kiosk selling chebureks, you can use: 52.24.21 "Retail trade in flour confectionery", and for a cheburek cafe: 55.30 "Activity of restaurants and cafes".

As for the payback, the money you invested will return to you in the form of profit within 1-2 years, perhaps less with a competent marketing policy.

Chebureks have been and remain a favorite fast food for everyone who lives in the post-Soviet space. The appetizing smell works flawlessly, lovers of pasties cannot pass by the ingeniously simple “meat pies”. You can trade pasties in a cafe or from a cart - the choice is yours.

Chebureks are an excellent confirmation of the truth that everything ingenious is simple. Even realizing that the dish is not very healthy: fried, fatty, and even proteins with carbohydrates together .. - we are often unable to refuse fresh pasties.

Big grandmother's pies with meat for some, for others - fast food of the Soviet era, for others - delicious lamb in dough with a glass of beer. Chebureks have a lot of admirers, which means that the opening of a cheburek shop should be profitable. Opening a catering company selling pasties is a quite feasible task. If you are interested in this idea, let's figure out how best to start a business on pasties.

Cheburek business options:

1. Mobile vending cart

The cheapest and easiest option. Money is needed only to buy a cart, worth 15,000-30,000 rubles, and inexpensive inventory. The difficulty lies in the delivery of ready-made chebureks to the place of trade. This problem can be solved by buying finished products in mini-bakeries or frying pasties on your own, according to your own recipe, in an equipped room.

2. Trading from wheels is the next evolutionary step in this business

This is a pavilion or kiosk. A more profitable business will require more serious investments. To organize such trade, you need from 300,000 to 600,000 rubles. Such a difference in price is due to the location and equipment.

Selling chebureks in a kiosk, you can expand the range, thereby increasing income. In addition to pasties, you can sell soft drinks, shawarma, grilled poultry and other fast food. A mobile kiosk can be equipped with equipment for roasting chebureks on the spot and refuse a separate room for their preparation. The convenience of this form of trading lies in mobility - with insufficiently active sales, you can relocate to another at any time.

3. Cafe, snack bar, restaurant

At the same time, the most expensive and most profitable version of cheburechnaya. In such an institution, it is possible and necessary to expand the assortment by including first and second courses, desserts, and, upon obtaining a license, alcohol. Banquets can be held in a cafe, holidays can be organized, etc. Taking into account the rent for the premises, investments will amount to from 1,000,000 to 1,500,000 rubles.

The choice of the form of cheburechnaya depends on financial capabilities. It seems to us that the most promising is the opening of a cafe (restaurant) with its own cuisine and interesting design. The potential of such a public catering enterprise is very large. Actually, only a cafe can be considered a serious business on pasties.

Investments

• Development of a cafe project - 50,000 rubles;
• Repair of the premises -300,000 rubles;
• Kitchen equipment, refrigerators, etc. - 250,000 rubles;
• Hall equipment (furniture) -100,000 rubles;
• Dishes - 50,000 rubles;
• Communications, ventilation system - 100,000 rubles;
• Rent - 50,000 rubles;
• Advertising -30,000 rubles;
• Other expenses - 100,000–300,000 rubles.

Total: 1,230,000 rubles

room

Even a small cafe requires a room of at least 200 sq. m. Although the legislation does not make any special claims to the area of ​​​​such catering establishments, it must be borne in mind that there is a prerequisite - the ratio of the size of the kitchen and the hall should be in a ratio of 1: 2.

If the hall is 100 sq. m, the kitchen should not be less than 50 sq. m. In the cafe you need to provide a wardrobe, a lobby, a toilet, a smoking area and a warehouse. The project of the cheburechnaya must be coordinated with the sanitary and epidemiological station and fire supervision.

The SES requires the following documents:

• EGRIP (copy);
• certificate of registration with the tax office;
• notification of the opening of the cafe.

Cheburechnaya should be equipped with refrigerators, ventilation, sewerage and containers for collecting garbage.

Staff

To ensure the full-fledged work of the cafe-cheburechka, the staff should consist of: a technologist, a chef and kitchen workers, bartenders-waiters, security guards, and an administrator. On average, about 20 people usually work in a cafe.

Company registration

A cheburek cafe can only be registered as an LLC (legal entity) (see ""). With another form of organization, the sale of alcohol is prohibited, which will significantly reduce your income.

When choosing a taxation system, you can choose between a simplified system and a special regime in the form of imputed income (UTII).

Income and payback

The main buyers of chebureks from carts or kiosks are students, office workers - everyone who needs a quick bite to eat. Therefore, it is better to locate a cheburechnaya not far from office buildings, educational institutions, train stations, student campuses, etc. Good incomes are received by cheburechnye, located near busy highways, at railway stations and near shopping centers.

The cost of a cheburek is about 8 rubles. The selling price is not less than 30 rubles. The revenue of a well-located outlet reaches 30,000 rubles. daily, per month - 450,000 rubles. When calculating profits, subtract the cost of rent, utility bills, staff salaries, taxes, and other expenses. According to reviews, cheburechnaya pays off for a year or two.