If you have free financial resources and a great desire to start your own business, then our material will be of great interest to you.

To date, one of the most profitable and promising areas of business is the production of shoes in Russia. Why? Everything is very simple. Shoes - after food and clothing - are the subject of systematic spending by almost any modern person.

Opening your own store and making shoes in a small town, where the market is not yet so saturated and there are no large shoe factories, is simply doomed to success! And yet, you should not rely only on crazy luck. Make sure you have a business plan. It must be precise and detailed. You must clearly understand what finances you have, how much money you should invest in the business, when the business starts to bring you profit, etc. So, how to open a shoe production? What needs to be done for this? Where to start? Take your time. Let's talk about everything in order.

It's better to be a pro at something

Perhaps we will not reveal a secret to you, saying that the footwear market requires competence and systematic monitoring of both new trends and design innovations. This area is very extensive, so do not spray it. If you focus your young business on one segment and become a kind of “guru” in it, then success will certainly await you, and no competitors will be able to interfere with this. So, let's go over the main parameters of this interesting, in terms of financial investment, business.

We consult and then we do

First of all, you will need to register your business. The choice of the form of ownership depends on the scale of the case. You can discuss this issue in more detail with a lawyer or with an experienced accountant. The latter, by the way, can help you choose a form of ownership in which you can pay the minimum amount of taxes.

After registering the company, it's time to start choosing the place where your outlet will be located. It is very important that, on the one hand, it be a crowded place, closer to the city center, in order to ensure maximum profitability of the shoe store, and on the other hand, it is important that the rent is within reasonable limits. The optimal working time is from 10.00 to 20.00.

As for the assortment, it is better if it is designed for buyers with ordinary incomes and people with average capabilities. This is the most profitable niche. It is important that a variety of men's, children's and women's shoes be presented in a wide range. The buyer must be given the opportunity to choose between different price categories.

Analysis and monitoring

We've missed the point. Before you open your own business, carefully study the niche that you intend to occupy. Information about competitors, the degree of market saturation, its quality, and so on will be extremely important for you. Otherwise, you are at great risk. And in general, the situation when a person invests in an insufficiently well-studied business seems very absurd.

So how to open a shoe factory?

When you have determined the approximate location for your outlet, it is important to resolve a number of serious issues. So, for example, you need to understand whether your store will be a pavilion in the clothing market, or would you prefer it to be located in a large shopping center? Or maybe it will be a separate boutique? Depending on the decision taken, it is necessary to prepare financial resources.

It would be incorrect to give a specific number of them here, since each city has its own prices for renting premises, retail spaces and individual boutiques. Each of the possible solutions has its pros and cons.

From market to boutique

However, if you ask how to open a shoe production with the least investment (after all, at the beginning of any business, as a rule, there is no impressive capital), then we can advise you to rent a small boutique in a shopping center. In the most extreme case, you can start with the usual clothing market. The most important thing in this business is to have a good, high-quality product at a favorable price for you (or better to produce it yourself in order to control its cost yourself).

Thanks to this, you will quickly acquire a circle of retail and wholesale customers who will bring you the amount of money you need to expand your business. If you don't have the equipment to make shoes and can't create your own product, then you'll have to deal with suppliers. Fortunately, there are no problems with their presence. The only question that arises is their reliability and the quality of the shoes provided.

The market is indeed literally flooded with various offers for the wholesale delivery of these products, both from domestic and foreign manufacturers. A wide range of Chinese, Turkish and Italian shoes is presented. It pleasantly amazes with the abundance of materials from which it is made, as well as the color and species diversity. In foreign countries, factories (for the most part) are well equipped and have excellent equipment for the production of shoes. Therefore, their products are really beautiful.

Who and how much?

When deciding which of the suppliers to give preference to, it is important, first of all, to be guided by the desires of your target audience. You should also take into account the climatic features of your region. However, no matter where the shoes come from, we do not advise you to make large margins. Just because you just opened, you should be known, you should be loved by consumers.

The quality of shoes should be commensurate with the price. Try to always adequately evaluate the goods offered to customers. Remember that if you now increase the price and scare away a potential buyer, he will buy shoes from your competitors. You should always be preoccupied with sales, as only sales can allow you to grow and expand your business. It is in them that all power is concentrated.

Russian shoe manufacturers are on the list of 350 factories and shoe factories. Major brands and new brands. Catalog 2020: official websites, addresses, contacts and prices of manufacturers. Suppliers of shoes of our own production are reliable wholesale partners. Become a dealer, order a price list!

Leading domestic shoe manufacturers present a worthy assortment - you will be convinced of this by viewing the catalog at the online exhibition. For several consecutive years, footwear production in Russia has shown growth of up to 10%.

Factory shoes of Russian manufacturers are more often interested in buyers in stores, they prefer recognizable brands and time-tested quality and evaluate new companies in the shoe market. Shoes that cannot last even one season are no longer of interest to buyers, even at cheap prices.

In Russia, state programs are being introduced to increase the domestic production of shoes and restore the sector. Investments are being made in the development of the shoe industry, and shoes imported from abroad are subject to additional duties.

Nevertheless, the share of shoes from foreign manufacturers remains significant, it is still difficult to find and buy wholesale shoes from Russian factories, especially sneakers and fashionable high-heeled women's shoes. Although measures to restore the footwear sector of the industry are yielding results. In addition, when choosing between goods of the same quality and price of a domestic and foreign brand, buyers give their choice in favor of Russian manufacturers.

Russian companies have achieved particular success in the production of children's and winter footwear. Factories of children's shoes, as a rule, pay more attention to the safety of materials and the reliability of accessories.

At the online exhibition, there is a catalog of only Russian shoe manufacturers that produce products on the territory of the Russian Federation. Now it's easy to buy shoes from Russian manufacturers - just select the company you are interested in from the list and contact it - the published contacts belong to the manufacturer.

Manufacturers are looking for wholesale customers, dealers, corporate customers, shoe stores for uninterrupted supply of products, including for export.

* Calculations use average data for Russia

500 000 ₽

Minimum starting capital

250-300 thousand rubles

Profit per season

15-20%

Profitability

Shoe making can be a profitable business. But only if you are well acquainted with this industry, you know all the nuances of tailoring shoes, the choice of equipment and materials, and, most importantly, you have an original idea that will allow your products to stand out from the competition.

The situation with the shoe business in our country is currently not the best. The profitability of shoe production is about 15-20%. At the same time, the volume of imported products on the Russian market is estimated at 90%. And most of it is cheap Chinese-made shoes. It is distinguished by low quality and at the same time low prices and a wide range.

Overview of the footwear market in Russia

The situation on the footwear market worsened in 2010, when a single duty of 10% was established for all types of footwear imported into our country. Until January 1, 2010, footwear was divided into several types. Most of the imported leatherette footwear products were taxed at a rate of 15%. The reduction in duty caused great concern and made life difficult for domestic manufacturers, who could still successfully compete with Chinese companies in this segment of inexpensive artificial leather shoes.

As a result of such innovations, in two years the number of Russian factories that make shoes has decreased in our country by more than three times. Another serious problem that domestic shoe manufacturers have to solve is “gray” imports. It is about half of the volume of imported products sold on the Russian market. The closure of the markets, proposed by the authorities as a solution to the problem of "gray" products, did not save the manufacturers, as the points of sale of illegally imported shoes simply opened in other places.

Nevertheless, despite all these unfavorable factors, the shoe manufacturing business in our country can be profitable and promising, according to experts, including the manufacturers themselves. Russian production provides about 15% of domestic demand and up to 20% in the men's footwear segment. Profitability of 15% is also hardly low. The largest grocery chains are known to operate with a margin three times lower. The main conditions for the success of the Russian shoe factory are the use of the most modern technologies and high-quality equipment, as well as competent positioning and promotion. True, both require considerable investment.

There are three largest segments in the footwear market:

• children's products.

Earn up to
200 000 rub. a month, having fun!

2020 trend. Intelligent entertainment business. Minimum investment. No additional deductions or payments. Turnkey training.

In addition, a separate place is occupied by special (for example, orthopedic) and work shoes. Best of all, things are with manufacturers of children's shoes, as they are purchased much more often than shoes for adults. Imported quality products have proved too expensive for many consumers, and Chinese shoes are widely believed to be of extremely poor quality and short life. Therefore, most parents prefer to buy their children shoes from domestic factories. Another advantage of the latter is that they still manufacture their products according to Soviet GOSTs, which regulate both medical standards and consumer properties of the goods.

Many companies prefer not to open their own production facilities in our country, but place orders with Chinese factories. Another problem hindering the development of Russian shoe production is the lack of high-quality domestic raw materials for the manufacture of shoes. The construction of one large tannery requires large investments - about $ 1 billion. At the same time, the payback period for such a large-scale project will be 8-10 years, according to preliminary estimates. With the production of other components of shoes - lasts, accessories and soles - the situation is much better, but this does not save the situation. The cost of Chinese footwear products of the low price segment still remains lower than domestic ones, since the footwear produced in our country consists of almost half of imported materials.

Shoe business profitability

Many small regional enterprises that manufacture shoes operate semi-legally. They place their equipment on an area of ​​​​up to 50 square meters. meters in closed areas (for example, in a private house) and do not pay taxes. The main sales channel for such "gray" shoemakers is retail chains and private customers, which manufacturers are looking for through the Internet and specialized exhibitions.

Despite all the above problems and difficulties that greatly complicate the life of Russian shoe manufacturers, the business of manufacturing such products can become successful even with small investments. The main thing is to correctly determine your target audience, price segment, develop an interesting design and pay great attention to quality. Most Russian manufacturers work in narrow niches. For large-scale production, batch production is of no small importance, therefore, most of the assortment of such an enterprise is made up of sports and casual men's and women's shoes of the low and medium price segment. The release, for example, of model women's shoes with high heels requires serious investments. Such production cannot be unified, therefore, from the point of view of entrepreneurs, it is unprofitable and long-term payback.

New companies that only plan to produce shoes go in two ways: they either open a full-fledged production (in their own factory, which is very rare, or place orders with Chinese enterprises), or work in the atelier format, fulfilling private orders or making exclusive expensive models.

Features of tailoring shoes, the choice of equipment and materials

The materials that are used for the production of shoes are divided into natural and artificial. The former include various types of leather for the bottom of shoes, which, in turn, are divided into leather for the bottom of shoes with a screw or nail fastening method and leather for the bottom of shoes with thread and adhesive fastening methods, leather for the upper and lining, suede. Dense hard types of leather are used for the manufacture of soles, basic insoles, welts, hard backs, heels.

They are produced by a combined tanning method. Leather, from which the uppers of everyday, model, sports, light, home and orthopedic shoes are made, are made from cattle skins using chrome, aluchrome, titanium-chrome and chromium-free tanning methods. The types of leather depend on the finishing method used, which determines the texture of the raw material (natural grain, treated, tufted). Distinguish skin smooth, cut and with an art stamping. Casein, acrylic, polyurethane and nitrocellulose coatings are used for top dyeing. The highest quality and most expensive shoe suede is deer skin suede. Also, suede material is produced from the skins of elk, calf and goats. In this case, the formaldehyde-fat tanning method is used, before using which the front layer is removed from the skin.

The leathers that go to the lining of shoes are produced from the skins of cattle, pigs, goats, sheep and split leather using mineral and chrome-syntan tanning methods. As a rule, not the highest quality raw materials are chosen for their production - thin, loose and with a large number of defects, which makes it unsuitable for the manufacture of leather, which is used for the upper of the shoe.

Ready-made ideas for your business

Also, the lower and upper parts of the shoes are made from artificial and synthetic materials (rubber and synthetic polymers). There are several types of rubber. Ordinary non-porous rubber is used to make soles and heels in the form of molded parts. This material is highly resistant to abrasion, but weighs a lot and is not resistant to low temperatures. Ordinary porous rubbers, which are used to make soles, are light in weight, have good cushioning and heat-shielding properties. Leather-like rubber soles are flexible and durable. Both transparent translucent non-porous rubber and styronyl, a non-porous rubber with a high content of high-styrene rubbers, have high resistance to abrasion.

Synthetic polymers include ethylene vinyl acetate (EVA), thermoplastic elastomers, polyurethane, polyvinyl chloride (PVC). EVA materials weigh less than conventional foam rubber, are easily dyed in bright and light colors, are highly resistant to repeated bending and have minimal shrinkage. Thermoplastic elastomers are block copolymers that consist of alternating thermoplastic and elastic blocks. They are characterized by a finely porous structure, frost resistance, hardness and strength. Soles and heels are made of PVC, as this material is resistant to abrasion and to many aggressive environments. Unlike PVC, polyurethane is not resistant to low temperatures.

Ready-made ideas for your business

In addition to natural materials, artificial and synthetic leather can be used to make uppers and linings. Artificial leather resembles genuine leather, but its hygienic properties and wear resistance are an order of magnitude lower. Synthetic leathers in terms of their hygienic and physical properties are between natural and artificial materials. By structure, they are one-, two- and three-layer.

Shoe production technology

The shoe production technology is relatively simple, at first glance, but it has a large number of nuances. First, the parts are prepared, which are then interconnected. The details of the lower part are attached to the top in several ways using glue, thread, nails, screws and hairpins.

The main consumer properties of the product depend on the method of fastening used - wear resistance, lightness, convenience, water resistance, heat-retaining properties, etc. There are several methods of fastening: chemical (adhesive, hot vulcanization, molding), sewn, reversible, moccasin), combined (welt-glue, sandal-glue, line-hot vulcanization). When using the glue method, the sole is connected to the protracted edge of the workpiece with glue, after which the shoes are kept for some time on the blocks under the pressure of the press so that the glue has time to grab. The technology of glue assembly of blanks is used in the production of open shoes from natural, artificial and synthetic leathers by the thermal method.

Shoes made in this way are water and wear resistant, lighter in weight, but have not as high hygienic properties as shoes made using the thread fastening method. On the other hand, shoes with thread fastening methods, although they have a beautiful appearance and good consumer properties, are not distinguished by water and wear resistance. The hot vulcanization method is used to bond the rubber outsole to the upper, providing a strong and solid bond. In this case, a raw rubber mixture is poured into a special mold with the contour and profile of the future sole. After molding, the sole is vulcanized under pressure and at high temperature, and then attached to the workpiece, tightened on the insole.

The injection method also has certain similarities with the hot vulcanization method: the sole of the shoe is molded from plastics and thermoplastic elastomer in a mold. In this way, one-piece molded lightweight beach and sports shoes are made. In the last two cases (when using the hot vulcanization method and the injection method), shoe production is transformed into a purely assembly one, which helps to significantly reduce costs.

Expenses for opening a shoe-making production

Another significant expense item is participation in specialized exhibitions, where entrepreneurs look for new customers and strengthen relationships with existing customers. The largest shoe exhibition is Moshoes, which is regularly held in the capital. It is there that regional entrepreneurs conduct negotiations and conclude contracts for the supply of goods. However, the cost of participation in this exhibition is quite high and ranges from 100 to 300 thousand rubles.

For the organization of a small workshop for the production of shoes, about 500 thousand rubles will be required at the first stage. The revenue of such a company per season is about 250,000-300,000 rubles. Seasonal periods are considered from the beginning of autumn to the end of December, and then all the spring months. From January to March and from June to September, shoemakers develop new models, update equipment, review their assortment and conclude contracts for supplies by the beginning of the season. The net profit of a small shoe company is at first from 50 to 100 thousand rubles. But most of this amount during the first year of operation will be invested in the further development of the company.

244 people are studying this business today.

For 30 days, this business was interested in 62830 times.

Profitability calculator for this business

Shoes are an element of the wardrobe that every person needs. All people sooner or later buy a new pair of shoes because the old one is worn out. Therefore, before thinking about starting your own business, you should pay attention to this area, which is relevant all year round: in the summer, men and women, in an effort to create an individual image, buy several pairs of shoes - sports, classic, for hiking, dating, for work, and so on. Further. In winter, the main evaluation criterion is the quality of shoes: they must keep warm, not get wet, and at the same time be stylish. In any case, every person once a year or even 2-3 times acquires a pair of new shoes.

Considering the production of shoes as a business, it is necessary to be guided not only by a high level of demand, but also by some parameters designed to make your business competitive and profitable.

Business idea and market survey in this area. For example, you need to analyze competitors, clearly understand what your advantage will be.

1. Formation of the goal - whether it will be a real desire to produce a quality product or a thirst for large profits.
2. Determining the specifics of the business and its specialization. A clear vision of the direction of your activity is important here. The fact is that in order to increase competitiveness, it is important to understand what exactly the feature will be, and for this it is necessary to provide for all scenarios.
3. A business plan that calculates real costs and predicts potential profits, calculating all kinds of risks, resolving issues with a sanitation station and other services. Opening and registration of a legal entity.

After going through all these stages, you can proceed directly to opening your own business, which will require certain aspects: renting a room, buying equipment, all necessary materials, advertising costs, and so on.

Business plan

After the description of the project, the calculation part follows, which takes into account all the financial aspects and aspects of doing business.

Premises: selection and criteria

There are no special requirements, since this is not a catering or food production, so you can open an establishment in the basement. And this suggests that prices will be lower than the cost of other premises. However, if you want to make luxury shoes for wealthy people, you need to take care of the appropriate quality of your workshop.

Note: the building should not only be located in the city center or in a prestigious area, but also be beautifully designed.

For the production of shoes, you can choose a room in a separate building or as an element of another building: it all depends on the offer of commercial real estate on the market and on your personal wishes. On average, the rental price of a 100 square meter space will be about 100,000 rubles. This is a fairly small amount, given that for other types of businesses, the requirements for premises are much higher.

The stereotype that domestically produced shoes are significantly inferior in design and quality to imported samples was formed in the minds of our citizens back in the Soviet years. However, due to the well-known events that led to the growth of the foreign exchange rate, the cost of foreign shoes increased, and the eyes of even the most hardened fashionistas and fashionistas turned towards domestic manufacturers. A small private shoe factory opened in a small Russian town is a business that has excellent potential and can become quite profitable. We recommend that beginners and experienced entrepreneurs look at our business plan for the production of shoes with calculations in order to draw a conclusion for themselves about the feasibility of this undertaking in a particular region of the Russian Federation.

Starting investments in the opening of their own shoe factory will amount to 800 thousand rubles. The amount is relatively small - it can be taken on credit or from the personal savings of a businessman (if any).

Concept summary

The first step that an entrepreneur has to take in order to put his business on the official "rails" is the registration of an individual entrepreneur. An example of a business plan for the organization of shoe production, which is described here, a priori implies this particular legal form of business. As for the taxation system, the standard "simplification" with a tax rate of 15% of the difference between income and expenses for the reporting period will be the best choice.

So that subsequently the inspection bodies do not have "unnecessary" questions, the entrepreneur needs to carefully approach the choice of OKVED codes. The following codes are suitable for registering a shoe manufacturing business:

• 15.20.1 "Manufacture of footwear, except for sports, protective and orthopedic."
• 15.20.5 "Tailoring of shoes and various accessories for shoes by individual order of the population."

The process of making shoes consists of several successive stages, relatively simple technologically, but requiring attention and well-developed skills from production workers:

• Production of blanks from pig or calf skin. The number of parts in one pair of shoes can be quite large.
• Pressing blanks to give them the desired shape.
• Cutting insoles and making additional elements of a pair of shoes from other materials.
• Marking blanks, including manual drawing of seam lines.
• Stitching the finished model and firing it in a special oven so that the shoes do not subsequently lose their original shape.

An important point: the assortment of the model range of a private shoe factory largely depends on the professionalism of the craftsmen who work on the blanks. The more experienced the master shoemaker, the more complex models he can make.

How much to invest in opening

The costs of starting a shoe manufacturing business in a provincial Russian city are shown in the following table:

The table shows that the main cost items at the initial stage of business development will be the purchase of equipment and the purchase of the first batch of production materials. Moreover, you should not immediately purchase a large batch of materials, since the demand for shoes will initially be unstable, and stale leather may lose its properties. Equipment for the production line can be purchased second-hand from domestic manufacturers. Its cost will be significantly lower, and the quality is quite acceptable for many years of uninterrupted service.

Marketing plan

In order for the costs of opening a shoe production to pay off in the shortest possible time, an entrepreneur should conduct a competent marketing policy. The template of the most successful marketing plan is presented below:

• Placement of modular ads in the most significant print media in the region.
• Outdoor advertising in the form of several bright banners in crowded places in the city.
• Creation of a website for a shoe factory with creative information about products and stores where they can be purchased.
• Development of informative presentations for wholesale and retail potential buyers.
• Establishing direct contacts with suppliers of materials and buyers.

It is assumed that in the initial stages of development in the shoe production workshop, an average of 1000 pairs of different shoes per month will be produced. The average selling price of a pair will be 500 rubles. It is easy to calculate that in this case the monthly income from the work of the shoe shop will be 500 thousand rubles. In a year, shoe production will bring its owner up to 6 million rubles in revenue.

Production plan

To accommodate a shoe production workshop, you will need to rent a room of 100 square meters. Most of the usable area of ​​the workshop (about 90 square meters) will be occupied by the production line. The remaining 10 sq. meters - a warehouse of finished products and materials. It is mandatory to install a fire alarm, as the production of shoes is associated with an increased fire hazard. It also doesn't hurt to install a burglar alarm.

The optimal variant of the work schedule for the shoe shop is as follows:

• Monday - Friday from 08:00 to 18:00.
• Saturday from 10:00 to 15:00.
• Sunday is a day off.

This table shows a list of employees in the shoe industry and the estimated amount of their salaries:

№	Job title	Number of people	Salary, rub.	Monthly payment fund, rub.	Payment per year, rub.
1	Production director	1	30 000	30 000	360 000
2	Technologist on the production line	2	20 000	40 000	480 000
3	Equipment adjuster	1	15 000	15 000	180 000
4	shoemaker	3	20 000	60 000	720 000
5	Sales manager	1	25 000	25 000	300 000
6	loader worker	2	10 000	20 000	240 000
TOTAL				190 000	2 280 000

Calculations of income and expenses

The following table shows the operating expenses of a private shoe factory:

The profitability of a private shoe factory in a small town with up to 300,000 inhabitants is calculated in the following table:

The above calculations show that the net profit of the footwear business, after tax, will be 1.5 million rubles. The monthly net profit will be at the level of 125 thousand rubles. Accordingly, the profitability of a private shoe factory will be 25%, and this is a relatively average figure. The full payback of investments in shoe production will come in just six months.

Possible risks

The organization of a private shoe factory in a small town is a rather risky undertaking, starting to implement which a businessman must first carefully weigh the pros and cons. The most likely risk factors in this business are as follows:

• Interruptions in the supply of materials for the manufacture of shoes (leather, rubber, fabric).
• The emergence of competitors, including those importing shoes from the CIS countries.
• Falling demand for Russian-made shoes due to an increase in the supply of imported shoes from Europe.
• Increase in purchase prices for materials used in shoe production.

The above risk factors can have a very adverse effect on the stability of the shoe industry. However, if an entrepreneur develops a set of measures to counteract these risks in advance, he will significantly mitigate their negative sides.